Outbound Operations Specialist (B2B SaaS – Enterprise)

About the Company

Optimy is a B2B SaaS platform helping large organizations manage and measure their social impact (grants, sponsorships, corporate volunteering, and CSR programs). Our customers are large enterprises (1,000+ employees) across Europe and North America.

As we scale our go-to-market motion, we are strengthening our modern outbound engine: data-driven, well-segmented, personalized, and tightly aligned with Sales and Marketing.

About the Role

We are looking for a Outbound Operations Specialist to own and continuously improve Optimy’s outbound execution. This role sits in our Lead Generation Department, at the intersection of Marketing, Revenue Operations, and Sales, with a strong focus on lead quality, relevance, and handover readiness.

Key Responsibilities

1. Contact Sourcing

• Monitor, organize, and continuously improve the sourcing of relevant contacts in large enterprises (1,000+ employees).
• Build and maintain structured contact lists by: — Account segment — Segment / seniority level / role — Use case (grants, sponsorships, volunteering, CSR, etc.)
• Work with tools such as LinkedIn Sales Navigator, data enrichment platforms, and HubSpot to ensure data accuracy and relevance.

2. Outbound Outreach & Sequence

• Execute outbound campaigns through multi-channel sequences (email, LinkedIn, light calling where relevant).
• Personalize outreach based on: — Role and responsibilities — Industry and company context — Known pain points related to social impact management
• Continuously test and optimize messaging, sequences, and timing.

3. Reply Management & Follow-Up

• Monitor replies across all outbound channels.
• Handle first-level follow-ups: — Answer basic questions — Re-engage interested but not ready prospects — Disqualify irrelevant or out-of-scope responses
• Ensure timely and professional responses aligned with Optimy’s brand voice.

4. Lead Qualification & Quality Control

• Double-check lead quality and pertinence before handover: — Company size and fit — Role relevance and seniority — Use case alignment
• Apply clear qualification criteria (defined with Sales and Marketing).
• Maintain clean CRM data and clear qualification notes in HubSpot.

5. Sales Handover Preparation

• Prepare high-quality handovers to Sales: — Context of outreach — Prospect interest and pain points — Suggested next steps
• Ensure smooth transitions from outbound to Sales pipeline stages.
• Act as a quality gate to protect Sales time and focus.

6. Tools, Reporting & Process Improvement

• Work primarily in HubSpot (CRM, sequences, properties, workflows).
• Use and connect complementary outbound tools (e.g. Sales Navigator, enrichment tools, sequencing platforms).
• Track and analyze outbound performance: — Reply rates — Positive response rates — Lead-to-opportunity contribution
• Proactively suggest improvements to outbound processes and tooling.

Required Experience & Skills

Must-Have

• 2–5+ years of experience in B2B outbound marketing or sales development, ideally in SaaS.
• Strong hands-on experience with HubSpot (CRM, sequences, contact management).
• Proven ability to source and qualify contacts in enterprise accounts.
• Experience with modern outbound tools (e.g. LinkedIn Sales Navigator, enrichment and sequencing platforms).
• Excellent written communication skills in English (French and German are a plus).
• Strong attention to detail and data quality.

Nice-to-Have

• Experience selling or marketing to large enterprises (1,000+ employees).
• Familiarity with CSR, sustainability, social impact, or non-financial reporting domains.
• Experience working closely with RevOps or GTM teams.

What We’re Looking For

• A structured and analytical mindset: you care about why something works, not just doing more.
• High standards for lead quality and relevance.
• Comfortable operating autonomously.
• Curious, proactive, and eager to improve outbound practices continuously.

What We Offer

• A strategic outbound role with real impact on Optimy’s growth.
• Close collaboration with Marketing, Sales, and RevOps.
• Modern tooling and a data-driven GTM approach.
• Flexible working environment and international exposure.
• Competitive compensation based on experience.